Heineken Set To Inspire Global Style With Fourth Edition Of Lagos Fashion Week
L-R: Senior Brand Manager, Heineken, Obabiyi Fagade; Creative & Managing Director, Style House Files, Omoyemi Akerele and Head Information Security, FETS Limited, John Mago at Heineken Press Cocktail in Lagos where Heineken was announced headline sponsor of Lagos Fashion Week 2018.
Heineken has been announced as headline sponsor for the 2018 edition of the Lagos Fashion Week. The announcement was made at a press cocktail held on October 11th, 2018 in Lagos.
For 3 years now, Heineken has thrown its weight behind the Lagos Fashion Week as title sponsor. This is because as a brand, Heineken is keenly interested in the development of the Nigerian Fashion Industry – first because the brand embraces and celebrates the world’s diversity and second because the fashion industry is a typical example of an industry that constantly innovates in order to rise to the changing consumer demands.
Heineken hopes to inspire African fashion excellence by supporting a new generation of trendsetters and give the needed spotlight to the key players shaping the future of the industry.
The Heineken Lagos Fashion Week, regarded as the most prestigious fashion event in this part of the world, was founded by Style House Files. The platform provides initiatives that support, strengthen and develop the fashion industry. The event features Runway Shows, Fashion Business Series, Fashion Focus Talks, and the highlight of the week; Heineken Live Your Music (HLYM) after party.